Astrology for the 21st Century

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The Future of Google

Google, the well-known World Wide Web search engine, was created by two computer science students in the USA in 1998. Starting life as a web page of their own favourite links, it rapidly grew as the web's popularity soared.

The founders of Google, Larry Page and Sergey Brin, had to set up a company, working from a friend's garage, in order to cope with Google's growth. Today, they are both billionnaires (measured in USA dollars).

Google has just (22nd July '05) released a statement saying that the company's quarterly profit has more than quadrupled, due to growth in advertising. However, shares in Google have fallen 6% as Wall Street gave the company what one report described as 'a caning'. Google's chief executive explained the fall as a 'summer slow-down'.

This latest financial news has followed an aggressive expansion beyond Google's core service, into email, weblogging, video searching and comparison shopping. Can Google continue with this strategy of growth, or is it about to hit the bumper? To answer that question we first need to have an understanding of the company's three main charts.

Google's Charts

According to Google's own corporate history pages, the company began operating on 7th September 1998 in Menlo Park, California, USA. The chart below is for this data:

Google's birth chart

The next key moment in Google's evolution was its official launch. Despite being in operation for a year beforehand, this was the date when Google moved from its 'beta' stage to formally operational. Whilst this is not a 'birth' moment, because the company and search engine were operating prior to this day, it is nevertheless an important chart to consider, and so is included here:

Google's chart - official launch

A third chart that is important to how Google fares financially is the flotation chart, calculated for when shares were able to be bought and sold on the stock exchange in New York, USA:

Google - flotation chart

What these three charts have in common is that the Fixed signs - Taurus, Scorpio, Leo, Aquarius - all contain planets at around 4-6 degrees. Rounded to the nearest degree, they are:
  • Google Inc: Saturn 3 degrees Taurus
  • Official launch: Jupiter 4 degrees Taurus (& possibly the Moon in Aquarius, however the time of launch is not known)
  • Flotation: Nodal axis 4 degrees Taurus-Scorpio
There is also another area of the Fixed signs that recurs: 9-14 degrees:
  • Google Inc: Uranus 9 degrees Aquarius
  • Google Inc: Mars 11 degrees Leo
  • Official launch: Nodal axis 12 degrees Leo-Aquarius
  • Flotation: Neptune 14 Aquarius
So we can see that there is a pattern that has formed here. As you might expect, the creators of Google fit into the pattern.


If we look at the positions of the planets when Larry Page and Sergey Brin were born, we find the following matches for the above pattern:
  • Larry Page: Jupiter 6 degrees Aquarius
  • Sergey Brin: Mars 4 degrees Taurus
  • Sergey Brin: Jupiter 4 degrees Aquarius
  • (Sergey Brin: Possibly Mercury fitting into one of these degree areas)
The fact that it is Mars and Jupiter here is very important. These are the planets of drive and expansion, and Jupiter in Aquarius also signifies computing and networked technology.

In terms of computer science, Larry Page has several classic indicators of computing and networking in his birth chart: Sun sextile Jupiter, with Jupiter in Aquarius; Mercury novile Jupiter; Mercury square Saturn; Mercury quintile Uranus; Jupiter septile Uranus; Saturn on the Jupiter/Uranus midpoint (indicates structuring and ordering searches).

Sergey also has Jupiter in Aquarius, and Jupiter septile Uranus, however without his birth date it's not possible to look at more personal factors such as the Sun and Mercury.

Interestingly, Larry and Sergey's planets of wealth and finance are strongly connected in their individual charts as well as between their charts:
  • Sergey: Pluto at 3 degrees Libra, probably conjunct Venus
  • Larry: Pluto at 3 degrees Libra, opposite Venus at 2 degrees Aries
Note that this 3 degrees of Libra position is in trine aspect to both their Jupiters, fitting in with the Google chart patterns. This symbolises wealth from computing (amongst other things).

Having established this connective pattern running through all these charts, we are now in a position to return to our question regarding Google's continued pursuit of growth as a strategy.

Bumper growth, or growth hits the bumper?

Transiting Saturn has just moved into Leo, and will therefore soon transit the important 4 degree area of the Fixed signs. For Google, Larry, and Sergey, this degree area is associated with strongly driven expansion. Saturn symbolises consolidation and contraction. Therefore growth is about to hit a bumper.

This suggests that Google needs to move out of its strategy of aggressive expansion, and adopt a more sedate and cautious approach. Experience shows that trying to swim against the tide can evoke the less favourable nature of a planet's symbolism. In this case, that translates into a downturn in the company's fortunes, possibly even a crash in market share or market value, depending on how well (or badly) the coming challenges are handled.

Although the chief executive has attributed the possible slow-down to a seasonal fluctuation, astrologically it is mainly Saturn's transit that is the issue, reflecting as it does a natural cyclic process that is not, in fact, seasonal.

Although the whole three-year phase from now until 2008 holds the potential for financial difficulties at various points, reflecting the fact that Google is entering some financially choppy waters over the next few years,
the periods when growth is most likely to stagnate or backfire are November 2005 and March/April 2006. Instability and rapid change increase in November and then in Summer 2006 too, adding more challenges to the strategic mix. The company may well perform some u-turns, and reshuffle at the top at these times.

Saturn's transit will still be within orb during summer 2006, so it's possible that the directors will once again point the finger at seasonal factors, however they will once again be mistaken; it's much more complex than that, as the outer planets - Saturn, Uranus, Neptune, and Pluto - all make important aspects to Google's three main charts and simultaneously to the charts of the founder-directors.

In summary, Google needs to put plans into action now to alter its strategies away from aggressive expansion, before it's too late to prevent a crisis that could destabilise the whole company.

Applying astrology to political life Hutton Inquiry, Tony Blair, Iraq, Israel, European Union, USA,
War on Terror, Uranus in Pisces & Neptune in Aquarius, & more

Applying astrology to business life Euro Currency, NHS, BBC,
USA economy, Ofcom, Concorde,
W Edwards Deming, European Central Bank, Anita Roddick, & more

Applying astrology to people's lives Health, emotional intelligence, zodiac elements, understanding change, Angelina Jolie, Gwen Stefani, Germaine Greer, & more

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